Real Builds. Real Trails
Flat Fender Customs is a veteran-owned off-road lifestyle and media brand turning big ideas into trail-proven 4x4 reality. Based in Spring Hill, Tennessee, we build and beat on flagship rigs, capturing every step—from first sketch and fabrication, sparks to shakedown runs, and full-send trail abuse. Our automotive how-to and documentary-style content is made for people who go wheeling and for brands that want their parts tested in rocks, mud, and weather—not just under studio lights.
Who We Are
We are a veteran-owned fabrication and media brand that designs, builds, and proves trail-ready 4x4 solutions through honest, hard-use testing and cinematic, educational storytelling.
FFC is owned and led by founder Chris Reader, a Red Seal welder and fabricator with more than 20 years of automotive welding and fabrication experience, and 10 years of military service.
Projects - Blue Bell
Blue Bell is a 1951 Ford F‑4 ex‑CAA tow truck getting a second life as a modern trail and travel rig under Flat Fender Customs. Built by military veteran and fabricator Chris Reader, it’s being rebuilt on coil-overs, big steering, serious drivetrain and recovery gear, and a Fusion 360–designed custom bed built to live out of, not just pose. With key components already in place and others still open, Blue Bell is the flagship project where the right partners’ parts get installed on camera and then proven from Middle Tennessee to King of the Hammers and up toward the Yukon
Work With Us
Flat Fender Customs is built on history and loyalty, not hit‑and‑run promos. We partner with a small number of brands for the long haul, putting their parts through real use season after season so the story gets deeper—and the trust gets stronger—over time.
We are a veteran-owned fabrication and content studio built on real product use — not staged placement. We build, explain, install, and test parts in the same shop and on the same trails our audience does. Sponsors get credible product education and field feedback they can actually use.
